When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action.
Your potential clients are currently facing a problem in their life that they’re looking to address or solve, and your photography service might be that solution, but they can’t clearly see that when you only lead with what you get the deliverables.
01:05 — Why you need to include storytelling on your services page as a photographer
03:23 — People want to know what transformation they can expect to receive
04:08 — Relying on deliverables won’t sell your service as effectively as storytelling
📚MENTIONED IN THIS EPISODE