Your photography website homepage is the first stop for your dream clients, so it’s key to have a “Home” page that guides your dream clients from stranger to client.
After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, AKA your “Home” page.
Tune in to hear the six must-have elements for a converting “Home” page, so you can be sure you’ve included all of these on your website! Watch on YouTube here.
01:54 — Capture attention with a results-based headline that speaks to your ideal client
03:06 — How to use Mindset Motivators to speak to your client’s deepest emotions and desires
05:14 — Position yourself as the easy-yes choice for your dream photography clients
08:31 — Use a “Let Me” statement to invite your website visitors to take the next step
10:07 — Sharing a glimpse of your services or your offers
13:21 — Great customer testimonials can grow your business faster than practically any other kind of content
18:34 — Take the time to tell them who you are to create an immediate connection
📚MENTIONED IN THIS EPISODE
🌐 Website “Home” Page Checklist
📚 Building a StoryBrand by Donald Miller
💬 StoryBrand Blog Post on Client Testimonials
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CONNECT WITH SARA:
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