Too many creatives fear that systems and outsourcing tasks to a virtual assistant will make their business feel cold or like a robot.
But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to go above and beyond in other areas.
Sarah Potts, the owner of a virtual assistant agency, shares how you can create systems and delegate in a way that allows you to bring authenticity to every client touchpoint while also giving you the capacity to serve more deeply and sustain the energy you need to run your business long-term.
02:36 — The decision to move from solopreneur to hiring team members while maintaining the personal connection
04:25 — Why creatives should hire a virtual assistant
05:31 — How you can use the right systems to create a more premium service
08:16 — How to infuse personality and authenticity into automation and systems
14:48 — Why not delegating and systematizing is preventing you from showing up as the full creative you area
19:40 — A sustainable business isn’t just profitability — it’s sustaining your level of output
21:47 — How to know what to delegate first (or next) and how to effectively delegate it
👋 CONNECT WITH SARAH POTTS (SHE/HER)
Sarah Potts (she/her) believes in the power of partnership. In 2014, she founded Joyfully Organized, a strategic team of virtual assistants based in Raleigh, NC and serving clients nationwide. Through her practice, Sarah is an operations consultant and virtual assistant to photographers, coaches, and creative business owners who need both strategy and support to delegate the details. Having partnered with more than 100 clients to simplify their businesses, she loves helping business owners find the time to live and grow with joy. She finds her balance through adventuring outdoors with her family, on the water, and around the world. In fact, she’s only got one continent left until she’s been to all 7!
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