Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective? 

I’ve rounded up four things you should and four things you shouldn’t include in the copy on your “About” page so that you can confidently know that you’re connecting with your audience in the right way.

01:14 — Your “About” page isn’t about you — it’s about them

01:44 — Have an attention-grabbing headline that speaks to your ideal client

02:23 — Include a “grounding statement” that immediately connects 

03:30 — Introduce yourself with your positioning statement

04:48 — Include details about what types of clients, photography, and locations you specialize in your copy for an “About” page

05:13 — Speak to your dream client’s problems and pain points 

07:02 — Sprinkle “good new statements” into your “About” page copy

07:31 — Include fun facts that allow your prospects to get to know you in a specific way 

08:28 — Ensure the details you’re sharing about you are relevant to why someone would choose to work with you

09:31 — Remove any industry jargon and simplify it 

10:20 — Don’t include your entire life story — only the details that matter

11:25 — Make sure you’re “showing” more than you’re “telling” 

🖊️ 3 STEPS YOU NEED TO CRAFT AN EFFECTIVE ‘ABOUT ME’ WEBSITE PAGE