Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective?
I’ve rounded up four things you should and four things you shouldn’t include in the copy on your “About” page so that you can confidently know that you’re connecting with your audience in the right way.
01:14 — Your “About” page isn’t about you — it’s about them
01:44 — Have an attention-grabbing headline that speaks to your ideal client
02:23 — Include a “grounding statement” that immediately connects
03:30 — Introduce yourself with your positioning statement
04:48 — Include details about what types of clients, photography, and locations you specialize in your copy for an “About” page
05:13 — Speak to your dream client’s problems and pain points
07:02 — Sprinkle “good new statements” into your “About” page copy
07:31 — Include fun facts that allow your prospects to get to know you in a specific way
08:28 — Ensure the details you’re sharing about you are relevant to why someone would choose to work with you
09:31 — Remove any industry jargon and simplify it
10:20 — Don’t include your entire life story — only the details that matter
11:25 — Make sure you’re “showing” more than you’re “telling”
🖊️ 3 STEPS YOU NEED TO CRAFT AN EFFECTIVE ‘ABOUT ME’ WEBSITE PAGE
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