Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic.
A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her.
Needless to say, she was sold and knew she had to support other small business owners in taking that leap to email their list, build a deeper connection with their audience, and ultimately increase their clients and sales.
In this bonus episode, Shannon shares the first steps to getting started with email marketing as a creative or photographer and highlights a few of the valuable tools that can support you with developing the skill.
01:23 — How one email generated $2,600 on a print sale for her wedding photography clients and $13,000 for her first year using email
04:25 — Taking an “it’s just an email” approach
06:46 — How to use email to show your personality and connect with your clients
07:57 — What to do when your email list isn’t engaged
11:48 — How service-based business owners can use email to close more clients
15:57 — How to be consistent with emailing your list
17:45 — Prompts versus templates
24:00 — Making templates on brand for you
25:44 — Structure allows creative juices to flow
26:57 — How to get started with email
🛍️ SHOP THE EMAIL CLUB
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CONNECT WITH SHANNON AKA MRS. VONDY
Shannon aka Mrs. Vondy, is your friendly neighborhood email obsessed marketer & strategist. She offers done for you email services for busy biz owners and done WITH you services via the Email Club Membership and Email Template Shop.
After running a successful photography business for 13 years and growing her email agency to 6 figures in less than 2 years, Shannon also coaches business owners on how to book better clients and run more successful, profitable businesses!
When she’s not dreaming up emails, or coaching biz owners, Shannon’s likely binging Netflix while snuggled up with her hubby and her two rescue huskies.