After 15 years in business, Brittnie Renee, a newborn family photographer and one of my clients, knew exactly who her dream client was and what she needed to say to communicate the value of her offers.
But, doing that in a way that highlighted her personality and allowed her to show up authentically was proving to be more challenging, and she knew that connection with her potential clients was a missing piece of achieving her first six-figure year.
Tune in to see the Polish Process Brittnie and I collaborated on to infuse her personality and authenticity into her copy and how those changes supported her first six-figure year.
01:51 — Mom of 3 with a six-figure business
03:29 — Why Brittnie stopped showing up polished and professional
07:18 — How bringing more mom “realness” to her brand has impacted her business
08:09 — How the Polish Process supported 6-figure results
10:25 — What the collaboration process looked like to shape authentic and effective copy
12:33 — Highlighting specific details of what makes you, you to create a connection with your clients
18:06 — The importance of creating and refining your offers through a copywriting lens
20:16 — Build a support team that can guide you
23:22 — Why you need to know your brand and your ideal client to show up authentically
25:10 — Taking an Instagram hiatus to listen to your own voice
CONNECT WITH BRITTNIE
Brittnie is a photographer and a business coach who’s passionate about helping busy photographers fulfill their calling without feeling perpetually overwhelmed. It’s her goal to help her clients define a plan to communicate their mission, so that you can book more of your dream photography clients and find balance in your life.
🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?
From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.
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