What’s an easy way to book more photography clients? Include these 3 pieces of copy on your website!
It’s no secret that I love writing for photographers. Since niching down to serve female photographers and creatives in 2021, I have served almost 25 photographers, and I can’t lie — these gals are my favorite business owners to write for, and I’ve learned exactly what copy makes all of the difference for them to be able to book more of their dream clients.
01:29 — What do you want your ideal clients to do once they’re on your website?
02:07 — Are you one of the 70% of small businesses missing this key piece of copy?
02:17 — 3 elements of an effective call to action
03:29 — A bonus tip for making your call to action even stronger
03:51 — The simple statement you need for booking clients and making it easier for them to find you on Google
05:55 — A good news statement will make clients excited to book
07:37 — Try this good news formula
08:00 — When was the last time you updated your brand messaging?
RESOURCES MENTIONED:
🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
🖊️ WANT A COPYWRITER IN YOUR BACK POCKET?
From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.
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