Do you have a product that can serve everyone?
While there’s boundless potential for your product to improve a person’s life, your messaging needs to speak to dream clients, not just people in general.
This was a challenge for my client Kelsey Buelow, a custom gifting expert. As she was developing her business, she had a variety of customers she could serve. After all, everyone loves gifts!
But through dialing in her messaging and speaking to dream clients, Kelsey gained so much more confidence in how she shows up online and in-person, calling in more of the premium clients that not only buy but buy again and again, growing her business.
Tune in to hear the process and gain some ideas for how you can gain confidence speaking to your dream clients, too.
03:37 — The journey to owning a gifting company
04:23 — From confusion to confidence in speaking to dream clients
06:17 — Lean into storytelling to sell a product
11:35 — How to uncover your dream client
13:31 — Your messaging and your offers have to work (and evolve) together
15:47 — Your online presence needs to align with your real-world presence
19:36 —How to choose the right business coach for you
24:06 — How your ability to communicate the value of your work supports your business in multiple ways
CONNECT WITH KELSEY
Wonderfully Made is a gifting company in Sioux Falls, South Dakota. Whether you’re a friend, child, mom, dad, manager, employee, business owner, or what-have-you, we are here to make memorable gifting simple. Like, ultra-simple. We’ve created systems that make giving 1 gift or 1000 gifts as easy as Sunday mornin’, and we pride ourselves in designing unique, emotion-provoking gifts that you are excited to give.
Kelsey began curating high-quality, unique gift boxes in her dining room for friends & family, but as the company grew, it became clear to her that simplified, memorable gifting was a bigger need. Eventually, she left my position as an interior designer, hired her then 1.5 year old daughter to help stuff gift boxes with crinkle paper, and she cut straight to the chase of simplifying the gifting process so my customers could enjoy giving gifts again.
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