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Think about the last time you Googled a new restaurant to try… During your Google search, you likely stumbled upon the restaurant’s website, and as someone that’s never been to this restaurant before, you naturally have questions. What type of food do you serve? What are your hours? What’s the parking situation? Do I need […]
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When I first jumped into the world of entrepreneurship, I’ll be honest I had no clue how to run a business. I’m a former teacher turned business owner who really only knew one thing: I loved helping people create word-magic. ✨ “Word-magic” is my fancy way of saying I love helping creative business owners write […]
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When it comes to the world of websites, most business owners know that they need to display some type of client reviews or testimonials so that potential clients can see who says so besides them. Often, that looks like your classic testimonial scroll that features a photo and a quote that gives insight to the […]
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Guess what?! The Copywriter on Call podcast is officially BACK for season three! 🎙️ Copywriter on Call was designed to give you practical advice to uncover the brand voice that’s already within you, so you can infuse your creative business with your stories and the heart behind your work. It’s for the business owner that’s […]
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Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That’s just not going to cut it. And it might be enough […]
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As a website copywriter, I’m all about helping female creative business owners write their website copy with confidence and ease and launch their website for the world to see! It’s so common for “build a website” to sit on your business owner to-do list for months on end, and I know this because I’ve been […]
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An effective website typically has four core pages, along with a few flex pages, depending on your business’s needs. The core four pages include “Home,” “About,” “Services,” and “Contact,” while the flex pages typically include things like your “Portfolio” or “Resources.” Since every business is different, every website will be different, but these are generally […]
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When you’re designing your website, you typically have four core pages: “Home,” “About,” “Services,” and “Contact.” Those are the MUST’s that you want to include so that your audience can properly navigate through your site and understand who you are, what you do, and how they can work with you. In addition to those four […]
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It’s no secret that the “Home” page on your website is a core page that needs your attention when crafting your website. It’s the first page that people see, and not only does it need to make a great first impression, it also needs to capture their attention enough to keep them reading and continue […]
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As a photographer or other creative service provider, your website likely isn’t the thing that’s always top of mind for you. And I totally get that! You’re focused on the services you provide and mastering your craft – as you absolutely should be. But one major mistake that I see creative business owners making is […]