Choosing to outsource in your business or life can feel intimidating or even risky at times.  But I’ve got to tell you, some of the best things have happened in my business and in my life when I’ve stopped doing it all alone.  If you’ve never outsourced either in your personal life or in your […]

Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective?  I’ve rounded up four things you should and four things you shouldn’t include in the copy on your “About” page so that you can confidently know that you’re connecting with your audience in […]

Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic.  A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her.  Needless to say, […]

Even though summer isn’t *officially* over, and you might just now be ushering your kiddos back to school, as a business owner you always have to be 2, 3, and sometimes even 4 steps ahead of your customers.  They just did all of their back to school shopping and guess what’s on their minds now? […]

As a photographer, serving your clients isn’t just about providing a seamless client experience — you’re creating and capturing memories of some of the most special times in your clients’ lives.  Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families who has designed a deeply thoughtful, full-service experience for her clients.  But […]

The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else.  As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes.  Here, I’m […]

Even though you might be reading this blog post as early as August, Black Friday is right around the corner and as a business owner, you can’t afford to put off the planning for one of the most lucrative sales seasons of the year.  Many larger brands and businesses start planning their Black Friday offers, […]

POV: you’re scrolling through Instagram and you see someone promoting their new course. “ENROLL NOW!” they say. “Receive a 1:1 call as a bonus when you enroll today.” they say. And then they follow their announcements with all of the things that you’ll receive in the course.  6 Modules. 6 Group Calls.  Monthly coaching. Slack […]

You hear it in business all the time… “Be yourself! People want to know the real you.” Ahhh yes, thank you for that advice that is so much more easily said than done. 🙃 As a business owner, you’ve likely experienced this tension of showing up as yourself while also showing up as a professional […]

Picture this: you find someone on Instagram that you would LOVE to work with for your business. You head to the links in their bio, scroll their website, and find yourself on their contact page, ready to inquire about booking their services. You enter your name, email address, and a brief description about what you’re […]